i-SMILE – WHO ARE WE?

The McCann Agency Limited was formed in May 2005 by Sarah McCann & Stephen Douglas.

Sarah McCann

A simple visit to the dentist by Managing Director Sarah McCann turned into a flourishing business. “I had yellow teeth and wanted to get a sparkling smile. My dentist in Manchester, Phil Wander from Wander Dental, recommended Crest Whitestrips Supreme. He had tested this teeth whitening product over several years with great success. He told me that since 2001, Crest Whitestrips Supreme had taken the America market by storm. In only several days I had noticed a significant difference in shade with my teeth being three shades whiter; today I am really pleased with my natural-looking white smile and I get many compliments. I tell everyone that they can whiten their teeth back to their natural shade and of course without the expense of a visit to the dentist.”

Sarah met with now Sales & Marketing Director Steve Douglas

Steve Douglas realised an opportunity to bring affordable teeth whitening to the UK market. With Sarah’s knowledge and experience in business management, combined with Steve’s 20 year’s in sales and marketing they launched their first website working in conjunction with Altrincham based First Internet Marketing, who were responsible for the original website design concept and back end system.

“We started out with only Crest Whitestrips Supreme as a stand alone product. However with instant demand from day one we began to test other teeth whitening products from within the Crest range including Premium and Professional commented Steve. “It wasn’t just about bringing in lots of products we wanted to provide a range of options to meet everybody’s requirements, both from affordability convenience and of course performance point of view.

Steve Douglas continued “We really wanted to provide teeth whitening solutions that were not just about brilliant white teeth (as that can look false), however its was more about providing natural looking smiles and providing greater confidence”.

We worked closely with Australian TV Presenter, top model and Ironman contestant Grace McClure who helped develop the inner & outer’ beauty and confidence experience. In Grace’s own words -  I say that everyone should be able to afford to smile brightly. Unfortunately tosome, the thought that their teeth are discoloured, a ‘bit yellow’ or not just quite right means they don’t tend to smile. Most importantly that is not good for how you feel, for self-esteem, confidence or even how others will perceive you”. Grace herself is a great fan of both the Crest Whitestrips range and B’Dazzled range having used them both successfully for several years. Grace maintains that teeth whitening should be an annual part of your beauty up keep.

The McCann Agency goes from strength to strength and as they head into their 5th year they have launched this their brand new Teeth Whitening & Oral Care ‘ online retail experience’.

“The idea is to build on our first 4 years experience in the online retail market, to improve in all areas and provide our customers with greater product choice. However more importantly is to back this up with a wealth of teeth whitening and oral care resource ” explained Sarah. “We have added a lot more to our shoppers environment. We are not just a teeth whitening business, we now provide a wide range of oral solutions covering whitening toothpastes, toothbrushes, tooth conditioning and now bad breath, which is a rapidly growing market as people realise that there are solutions to our more ‘embarrassing’ problems.

We have added an i-SMILES Blog & FREE Monthly i-Smiles Newsletter, and the opportunity for our customers to sign up for an i-SMILES VIP Account Membership where they will receive;

• FREE Gifts,
• Advanced product launches
• Discounted offer’s.
• In particular being a VIP Member allows customers to instant account access, where they can check orders, previously ordered products, wish lists, and access their secure account details making the ordering process simply and easy to use as well as being very efficient.