To make sure you buy the right Crest Whitestrips product for your teeth whitening regime you must read this.
Procter & Gamble, one of the largest consumer products companies in the world, undertook market research before launching its own product in this category, and used the research to make decisions about the marketing mix as well as its marketing strategy and tactics. This research considers the effect of the marketing research on the launch of Crest Whitestrips.
Procter & Gamble used market research to determine whether there was a need for a whitening product for in-home use, what type of product would be appropriate, and whether that product would fit with Procter & Gamble’s overall marketing strategy. Initial research confirmed that there was, indeed, an unmet need in the market. Research also revealed that consumers would accept a product that required up to 30 minutes of use.
When Proctor & Gamble launched Crest Whitestrips in 2001 they created one of the World’s top 10 marketing brand names. In doing so they also revolutionised teeth whitening in America making this ‘new’ beauty treatment affordable for virtually everyone. Now you did not have to be amongst the rich & famous to have that beautiful, white smile.
Since then the brand and the product range has continued to grow both in terms sales and reputation. Simple proof alone is that in America there really are over 25 million users; they can’t all be wrong!
In the last 10 years there have been many additions to the product range which started out with the original Crest Whitestrips Classic. Over time more products were added such as Professional, Supreme, Renewal, Pro Effects, Premium, Premium Plus, Daily Multicare etc.
Then in 2007 P&G developed their new ‘Advanced Seal’ technology, and subsequently launched it as a stand alone product. The benefits of this new ‘non slip’ technology dramatically improved the range. The new technology was made out of 4 individual micro layers and because of this they were stronger, more durable and stayed in place perfectly. Therefore very little ‘whitening ingredient’ could seep out and you could actually talk and drink water whilst wearing them.
So it was only a matter of time before this new, ‘strip’ found its way into a revamped range. However with the launch of the new 3D Whitestrips range what P&G have done is simply remarkable. They have a produced a high quality suite of teeth whitening products to suit everybody’s requirements, no matter what the shade or condition of your teeth. Effectively they have integrated both types of whitening strips into one range, with only the shorter ‘wear’ treatments using the old technology, creating fewer problems. This means that any problems of ‘slippage’ with the old strips has been eradicated.
Clearly P&G had also listened to their customers. The levels of hydrogen peroxide used (10-14% in their intense whitening products) are dental strength and did lead to some complaints of sensitivity. Whilst sensitivity is a normal part of teeth whitening they were not satisfying all their clients needs. With that in mind and as part of the new Crest 3D Whitestrips range they have launched Crest 3D Whitestrips Gentle Routine, a short 5 minute per day treatment with a minimal level of hp. Gentle Routine is based on the old technology however with minimal tooth contact time and lower hp level, this ‘strip’ allows many clients the opportunity to whiten like everyone else without the risk of sensitivity.
Some of the questions we often get asked at CrestWhiteStrips.Co.Uk is what do you do after you have whitened? Can you whiten again? When can you whiten and which product is then the right one to use? The great news is that incorporated into the new range is Crest 3D Whitestrips Stain Shield. Like Gentle Routine this is a short 5 minute, once or twice a day wear time with a medium strength hp level. That may not seem much, however you get 28 days, so basically a months worth of daily whitening. Now no matter what you consume during the day, whether it be smoking, red wine, caffeine, curries or other foodstuffs you can come home and remove the tooth stain. This provides an ongoing monthly or bi monthly whitening treatment that is easy to use, affordable and will leave you with permanently whiter teeth.
At the top end of the range are the products that are made from the new ‘advanced seal’ technology. These are Crest 3D Professional Effects and Crest 3D Advanced Vivid. These are both 10% hp and the difference between them is that the former is a 20 day whitening treatment, Advanced Vivid is 14 days. These products are aimed at people who have discoloured teeth, varying from mild yellow, yellow, brown to even red brown tooth stain. They are brilliant, they do not slip, they do not come off, you can drink water, talk and even shower whilst wearing them. As they are the same strength early shade improvements tend to happen after 3 – 5 days with full results in either 14 or 20.
P&G have also kept faith with the original Classic Whitestrips which they have re branded as Crest 3D Whitestrips Vivid. This product fills the gap between Advanced Vivid and Gentle Routine. At 6.5% strength it is a perfect whitening product for people with dull or off white teeth. It is a 10 day whitening treatment based on the old technology. It is very affordable, the results are excellent and don’t be put off by the old technology, they work just like the rest and if your teeth are not that discoloured they provide a really good tooth whitening solution.
- Crest Whitestrips Professional Effects For those with yellow teeth and some brown stains. New non slip technology. Maximum 20 day treatment with whiter teeth seen in 3-5 days. Wear time is 30 minutes. Comments – Great Whitening and highly recommended.
- Crest Whitestrips Advanced Vivid For those with yellow or mild yellow tooth stain. Benefit from new non slip technology. Whiter teeth visible from 5 days full results in 14. Wear time is 30 minutes. Comments – Best Value
- Crest Whitestrips Vivid Ideal for mild yellow or off white teeth. Maximum 10 day treatment these strips should be worn for 30 minutes at a time. Comments – Very Affordable
- Crest Whitestrips Gentle Routine For those with ’sensitive’ teeth. Lower whitening strength with a shorter wear time of 5 minutes to reduce sensitivity. 28 treatments that can be worn once or twice per day. Comments – Brilliant for those with sensitive teeth
- Crest Whitestrips Stain Shield For those that have already whitened. 28 days of 5 minute treatments that will keep your teeth white and prevent stain build up again. Comments – Should become your daily whitening forever
- Crest Whitestrips Supreme. This has been the market leading Crest Whitestrips product since the original launch 10 years ago. Based on the old technology at 14% strength it is the strongest strip available and is a 21 day treatment. In America it is only available through dentists and is the correct product to use for those who need to remove heavy tooth stain, or who have dull white or grey teeth (hardest stains to remove).
Why not visit us now and try for yourself the new Crest 3D Whitestrips?
Happy Whitening
Steve Douglas



Hi Sal,
You don’t use the 3D Whitestrips for 2 months. They are no different from the normal whitestrips just improved technology. Ideally use any of the Crest Whitestrips for a one off treatment then re do in the future as your teeth discolour. OR once you have whitened for the firs time then use Crest Stain Shield each day for just 5 minutes to keep your teeth white, all the time.
Steve